Head of Marketing Jobs in Nairobi, Kenya

Head of Marketing Jobs in Nairobi, Kenya

Oxygen 8 East Africa Limited
Position:
  • Head of Marketing
    Reporting To:
  • CEO Betyetu
    Location:
  • Nairobi, Kenya
    Eligibility:
  • Position open to Kenyan Nationality

    About Oxygen 8:

    Oxygen8 East Africa Limited is a subsidiary of Oxygen 8 Group, which was established in the year 2000. The Oxygen8 Group has a turnover of £90 million p.a. and has three divisions, namely:

    Corporate Solutions:

    Enable a Corporate’s interaction with its customers via mobile phones using SMS, Voice and Online services

    Payment Solutions:

    Enable mobile payment solutions, covering delivery, billing, applications and content
    Carrier Solutions: enable carriers to interact intelligently with consumers and provide high performance analytics

    Position Description:

    Reporting to the CEO the Head of Marketing will be crucial in developing a group wide marketing hub and centre of operational excellence, while managing each regional marketing team across Betyetu Group’s many jurisdictions.

    The role will be both strategic and hands-on, as you develop the Group and regional marketing strategy and implement core KPI’s; while also optimising current performance across CRM/Retention, digital & affiliate channels, and leveraging existing relationships within the media sector both in Kenya and across other regions.

    You will initially manage a marketing function of 6 regional marketing resources and a centralised Affiliate Manager with scope to grow group team once core systems, strategy and processes and reporting are in place.

    You will need to coordinate across teams & disciplines, to create a holistic strategy that delivers against our business goals.

    You will be a pivotal part of driving customer centricity across the organization and play a key role in building our brand working closely with other members of the senior team such as our Finance, Customer Services, Product Management and Operations team.

    Role Summary

  • Developing the Betyetu marketing strategy and KPI’s, empowering a multidisciplinary team to deliver it – having ultimate responsibility for the sports betting marketing strategy and its implementation
  • Full management of the marketing P&L, working closely with our C level team
  • Work with business stakeholders to implement strategic plans for key customer segments, with focus on increasing player ARPU & Retention.
  • Manage and develop a team of regional marketers, including social media and marketing campaign managers, while implementing plans to grow the Group team to include Digital, Content, Acquisition & CRM
  • Work with the product & trading teams, ensuring product development reflects needs of existing and future customers, and trading pricing and
    promotions align with customer expectations
  • Constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks
  • Deliver monthly reporting and presentations to the Executive Board

    Qualifications

    Required Skills

  • 3+ years’ Senior Marketing Management experience within the Online B2C or betting industry.
  • 5+ years marketing management experience in FMCG and/or ecommerce and/or Digital agency sector
  • Performance management experience running multi-channel marketing campaigns, with particular emphasis on digital channels
  • Proven experience leading a high performance marketing team with strong interpersonal and influencing skills
  • Experience working with marketing automation tools
  • Experience having worked on customer loyalty and retention programmes, preferably having focused on deep customer segmentation.
  • Highly data literate and strong excel reporting skills – can work in partnership with product, analytics and finance teams to identify customer needs and create plans to deliver against this
  • Ideally will have international or multi-jurisdictional campaign management experience
  • Degree educated in Marketing or similar
  • Limited but occasional travel required

    How to Apply
  • Interested candidates should apply online by 28th February 2019
  • Interested candidates should apply by emailing their CV and Cover Letter explaining their interest in the position and what they could bring to it to careers.ke@oxygen8.com.
  • Please specify the job title in the email subject.
  • Only complete applications will be considered.
  • Only successful applicants will be contacted.
  • Please indicate your salary expectation for the advertised position and list of current benefits you currently receive.
  • Disclaimer: The above statements are intended to describe the general nature and level of the work being performed by the Head of Marketing .
  • The statements are not intended to be an exhaustive list of all possible duties, tasks, and responsibilities.
  • Management reserves the right to amend and change responsibilities to meet organizational needs as necessary.
  • Please note that Oxygen8 East Africa Ltd will never request any form of payment from an applicant.
  • Applicants are encouraged to confirm the information listed above with Oxygen8 East Africa Ltd prior to releasing any extensive personal information to the organization.

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