Haleon Marketing Director Jobs in Kenya

Haleon Marketing Director Jobs in Kenya

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science.

What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

In This Position you Will:

The role of the Sub-Saharan African Marketing Director is responsible for leading the marketing function and activities across all markets in scope. He or she drives the creation of value for Haleon and our customers by executing the category portfolio strategy making Haleon indispensable to its customers in driving category growth- measured in sales value & profit growth.

The role is critical in the new Consumer Healthcare as it drives adoption of the new Consumer Healthcare culture and 3 key behavior’s – Do what matters Most, Keep it Human and Go Beyond. The role involves proven disciplined implementation focus, cross functional experiences, being one of the key members of the leadership team to deliver our overall company goals.

The role of the individual is to develop, activate & execute the strategy for the portfolio of brands and categories. Ensuring the growth of brands & categories through effective resource allocation and the management of a A&P budget in Sub-Saharan African markets. A key part of the role will be close cooperation with Area Team in order to ensure appropriate execution of strategy & created plans.

The individual will be responsible for leading the business dialogue across a multi-functional commercial team across country to execute effective marketing plan to achieve sales and profit targets. This team will be responsible for ensuring that we grow share in market through strong activation of marketing plans

Essential Job Responsibilities:

Champion the shift the new Consumer Healthcare culture and 3 key behavior’s – Do what matters Most, Keep it Human and Go Beyond

Development and implementation of the portfolio and brand strategy inspired by area/global guidelines in Sub-Saharan African Hub

Works closely with the area teams on developing adequate marketing mixes for innovations and continuously assesses and revises existing brands for Sub-Saharan African markets

Working closely with the rest of the commercial leadership team to ensure adequate volume forecasting on the short, medium and long terms to achieve business targets and market share gain

Ensuring that the marketing objectives are implemented in line with the overall portfolio strategy

Undertake continuous analysis of competitive environment and consumer trends and ensures adequate response to competitive activities to safeguard market share and achieve business targets

Ensure the presence and

implementation of an effective innovation pipeline to address marketing objectives, portfolio strategy and support business growth

Collaborates with the area insights team to commission and conduct market and consumer research to guide the development of successful marketing mixes in Sub-Saharan African Hub

Ensures all marketing activities are implemented in adherence to the company’s regulatory and compliance guidelines

Responsible and accountable for brand activation in the markets in scope in order to deliver brand growth by:

Custodian of local consumer/customer insights/needs

Lead the team to prepare inputs to MAPs
Own and execute annual MAPs

Lead the team to adopt annual media plans with local media agency

Conduct regular business reviews and proactively manage business performance

Lead the team to review media and promotional plans regularly and propose adjustments as needed

Share assets with customer marketing and Expert field force for tailoring

Manage markets A&P budget ensuring resources are allocated in line with the approved SRA

Lead the Marketing organization in markets

Develop the functional and core skill of direct reports through regular coaching and mentoring

Set personal objectives, targets, guidelines and assess all direct reports

Inspire, lead and drive a performance culture within the team

Manage key talents' career and succession planning

Lead the team to provide business case inputs for commercial and product innovation to the Area Marketing Team and enable LOC approval on DRM

Ensure self and team have in-depth knowledge of the portfolio of products and the consumer/expert/shopper journeys to equip the Sales Force with the knowledge they need to win in market

Qualifications:

Bachelor’s degree of Business Administration with marketing focus or equivalent

10+ years of proven B2C marketing experience, preferably within an FMCG environment

5+ years of experience in a management/leadership position, incl. managing teams and developing talent

Other Job Factors:

Cross functional experiences, particularly successful experiences partnering with Sales and Commercial Excellence functions to customize winning tactics to win in market

Proven experiences in omni-channel marketing, strong knowledge and understanding of the changing media landscape (particularly digital) and impact on the consumer, shopper and expert journeys

Strong analytical skills and business acumen

Ability to work effectively and influence stakeholders to drive business agenda effectively.

Proven experience in building and managing a high performing team and developing talent

Experiences in market leadership teams preferred

How to Apply

For more information and job application details, see; Haleon Marketing Director Jobs in Kenya

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