Goonite (NG) Hygiene Product FZE Marketing Manager Jobs in Nigeria

Goonite (NG) Hygiene Product FZE Marketing Manager Jobs in Nigeria; We are seeking a dynamic, results-driven Marketing Manager to lead and execute our marketing strategies for our diaper and sanitary product lines.

The Marketing Manager is responsible for developing and executing marketing strategies to drive brand awareness, customer engagement, revenue growth and promote the company’s products.
This role involves market research, brand positioning, sales collaboration, advertising and requires a blend of creativity, analytical thinking, and a deep understanding of consumer behavior within the hygiene product sector.

The ideal candidate will have experience in FMCG (Fast-Moving Consumer Goods) marketing and a strong understanding of the hygiene product industry.

Key Responsibilities

Marketing Strategy Development:

Create and implement comprehensive marketing strategies for Goonite’s diaper and sanitary product lines.

Analyze market trends, customer needs, and competitor activities to identify opportunities and threats in the market.

Drive brand positioning, product messaging, and differentiation to resonate with target audiences.

Brand Management:

Ensure consistent brand messaging and tone across all marketing channels, maintaining a unified brand identity.

Oversee the development of creative materials, including advertisements, brochures, digital assets, and packaging.

Develop and manage the marketing budget for diapers and sanitary products, ensuring cost-efficient allocation of resources.

Track spending, optimize marketing investments, and report on the effectiveness of marketing campaigns.

Consumer Insights & Market Research:

Conduct regular consumer surveys and focus groups to gather insights into product performance, customer preferences, and emerging trends.

Analyze sales data and customer feedback to identify opportunities for product improvements or new product development.

Use data-driven decision-making to refine marketing strategies and improve ROI.

Conduct brand audits and market research to ensure Goonite products are perceived positively in the marketplace.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

2+ years of experience in marketing, with at least 1+ years in a leadership role within the consumer goods, hygiene, or FMCG (Fast-Moving Consumer Goods) sector.

Experience in the diaper and sanitary product category or related consumer health and wellness products is highly preferred.

Creative, innovative, and proactive with a passion for marketing and brand building.

Proven track record of successful marketing campaigns, from concept to execution, delivering measurable results.

Strong analytical skills and the ability to interpret and leverage market data and consumer insights.

Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Strong leadership and team-building skills with the ability to motivate and inspire cross-functional teams.

How to Apply

Interested and qualified candidates should send their updated CV to: estherajideofficial@gmail.com using the Job Title as the subject of the mail.

For more information and job application details, see;

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