Google News Initiative - FT Strategies – Digital Immersion Programme for Publishers South Africa Edition

Supported by the Google News Initiative, the Digital Immersion Programme is a five day interactive virtual workshop for key decision makers designed to accelerate a publisher’s journey towards digital reader revenue. By fusing strategic thinking with tactical action, participants will leave with a series of quick wins that can be implemented immediately, and an actionable framework for sustained growth.

The first ever in-person edition of the programme is taking place in Cape Town, May 09-13, 2022!

Requirements:

The programme is designed for publishers at the beginning of their digital reader revenue journey. It’s aimed at organisations looking for rapid and actionable solutions to help in their transition to digital reader revenue.

Typically local and hyper-local publishers.

Have a content website, not only an e-edition of the publication.

Yet to offer digital subscriptions/ memberships or at a very early stage of that process.

Typical headcount (newsroom + operations): 9-50.

Typical online monthly unique visitors: <250,000.

Programme overview

Each day in the Digital Immersion programme focuses on a different aspect of your digital transformation journey.

Starting with a digital reader revenue diagnostic review, publishers

are guided through different phases of the reader lifecycle throughout the week, namely attraction, engagement and monetisation. On Day 5, all lessons learnt come together when publishers develop an ambitious North Star goal and a roadmap to bring their strategy to life.

A five day interactive virtual workshop for key decision makers designed to activate a publisher’s journey towards sustainable digital reader revenue.

Designed for: publishers at a nascent stage of their digital reader revenue journey, looking for rapid and actionable solutions to get started.

How to Apply

For more information and job application details, see; Google News Initiative - FT Strategies – Digital Immersion Programme for Publishers South Africa Edition

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