Girl Effect Online Community Research Jobs in Kenya

Girl Effect Online Community Research Jobs in Kenya

Background

With the support of MSD for Mothers, Girl Effect will design, launch, and implement an 18-month project (Binti Stawi) to develop a new digital product and service that will help connect young women in Kenya to sexual and reproductive health services and products (pep, prep, oral contraception, IUDs, implants, consultations with gynaecologist and more).

Digital technologies have opened up new ways for women to access these products and services online. However, too many barriers still prevent young women from taking advantage of these options.

Girl Effect aims to bring together young women, service providers, and other key stakeholders to co-create and test prototypes for a new digital product that will work with existing platforms to expand access to healthcare across Kenya.

Research Brief

Girl Effect wants to commission an agency with vast experience running successful online communities and girl-centred research. The successful agency will deliver a full-service online community research project, with a baseline and endline survey before and after the community to capture changes from beginning to end.

The platform being used for hosting the online community should allow for moderator-led group discussions as well as closed-ended questions.

In addition to the online communities, we are also interested in speaking to a small group of girls (approx 20/30 in numbers) who are not regularly online (off-line) and hence not accessible through the online communities. We expect the agency to suggest a method to assess impact on this subset of girls. The intervention for such girls is a USSD with contents similar to the chatbot. Please provide the budget for this activity separately.

A chatbot and USSD are at the centre of this project; however, a website, radio spots, social media posts, and small videos on social media will be other channels directed towards mobilizing users and raising awareness. We expect the agency to propose ways to expose the participants to all the relevant content to assess its effectiveness.

The Scope

For both components of the study, the successful agency will be responsible for:

Designing a compelling and youth-friendly online community, including baseline, endline and tools for the offline component.

Translate and back-translate the tools.

Ensuring the sampled girls get exposed to the intervention (a WhatsApp-based chatbot, USSD service, and other modes of content - radio, social media, website) through fun and engaging tasks and activities.

Providing an inception report, including the plans for tool design, final sampling strategy, agreed research plan and timeline, data quality and management, research ethics and safeguarding processes.

Gaining ethical approval for this study from the required bodies

Advising on sample design within specification and agreeing on the final design with Girl Effect

Recruiting communities and participants according to the provided purposive sampling criteria

Piloting of tools, including debriefing and working sessions with Girl Effect to refine and finalise the tools before the

research

Any testing and scripting required for the community, baseline/endline surveys and off-line component

Obtaining informed consent from all participants

Managing the online community for the duration of the research

Facilitating any off-line FGDs or methodologies proposed

Ensuring quality control and data management

Full data analysis

Maintaining a database of respondents for future research re-contact

Cleaned, labelled, securely stored, and correctly coded datasets in English for any quantitative data and complete qualitative data transcripts. Agency to provide details on what will be available.

Final evaluation report of the differences between baseline and endline surveys.

Final qualitative report sharing user feedback and qualitative user impact stories.

To ensure all work is conducted according to the Girl Effect Girl Safeguarding Policy and an agreed safeguarding agreement.

A wrap-up session with Girl Effect to debrief the online community.

Girl Effect will be responsible for the final sign-off of all steps involved in the above process.

Research objectives

Primary: To evaluate the effectiveness of Binti Stawi content to shift psychological drivers and intention to complete the target behaviour (accessing SRH services).

Secondary: To collect detailed user responses to the content experience and products available (chatbot, USSD, radio, website, social media etc), including qualitative impact stories.

Additional: We would also like to check our USSD feedback from online communities with low-fi audiences, i.e. those without access to the internet.

Skills and Expertise

Experience in designing and conducting online communities

Access to a suitable online community platform

Capacity to deliver all areas expected of this research, from recruiting to our sampling criteria to developing and managing the online community, ensuring quality assurance and working in line with research ethics principles

Experience in designing and conducting online communities in Kenya, especially with children/girls, preferably in multiple regions

Experience in research with minors and adolescents and in safeguarding policies and procedures

Excellent and demonstrated understanding of Child Protection/ Safeguarding and ethical issues in research

Excellent online community management and data quality control strategies

Ability to conduct a risk assessment and mitigation plans for research

Proven record of effectively managing relationships with research partners

Excellent interpersonal skills and demonstration of effectively managing relationships with research partners

Exceptional communication and organization skills

Ability to respond to comments and questions in a timely, appropriate manner

Experience in delivering outputs on time and on budget

How to Apply

For more information and job application details, see; Girl Effect Online Community Research Jobs in Kenya

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