Girl Effect Creative Producer Jobs in Ethiopia

Girl Effect Creative Producer Jobs in Ethiopia

Who We Are

Girl Effect is an international non-profit organization that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Background

Yegna, Girl Effect’s branded multi-media platform established in Ethiopia in 2014, focuses on empowering adolescent girls and young women (AGYW) through fun, factual and fictional content using role-modeling and storytelling to inspire them to think and behave differently.

Meaning “Ours” in Amharic, Yegna brings young people together to overcome life’s challenges and realize their ambitions. Our platform comprises a national TV drama, music, digital and social media channels, and club activities. All our content is research-driven and co-designed with our audience. Testing, tracking and learning are critical to our design process. We aim for our content to be authentic, relevant, relatable to our audiences, and as engaging as possible.

Over the coming years, Girl Effect, in partnership with Gavi, the vaccine alliance, has embarked on a 4-year program to contribute to improved health of children, adolescents, and young women by increasing demand for HPV and routine child immunization and uptake of vaccinations by reducing the barriers to immunization in the three regions of we will be working in.

Change objectives and Target audiences

We have researched the barriers to HPV and Routine Child Immunization vaccine uptake in the selected regions in Ethiopia and have developed and tested low-fidelity prototypes. Based on the insights gathered, we have developed a product mix that spans across mainstream media, social media and direct on-ground intervention to increase:

Uptake of HPV Vaccine for 14-year-old girls in target areas with specific populations
Uptake of Routine Immunization (RI) for 0–2-year-old children of AGYW caregivers in target populations (Young Mothers and Fathers: 15 - 29 years) The Practice of Positive Health Seeking Behaviors

Primary targets

Youth 13-29 years, with a particular focus on adolescent girls and young women (AGYW) aged 13- 15 before eligibility for the HPV vaccine
Caregivers of children below the age of two eligible for routine childhood vaccinations
Secondary targets

Gatekeepers: Parents of girls under 15 who are likely to exert the most influence or hold decision-making power around health-seeking behavior and vaccine uptake

Other power holders, mothers/fathers-in-law, local and traditional leaders

Girls 9-13 years who will become eligible for the HPV vaccine within 5 years

What we are looking for

Girl Effect Ethiopia is seeking a creative producer to help produce a reality-based TV series. The series will focus on everyday people and their compelling stories, integrating HPV and Routine Immunization key messages and the importance of vaccination uptake into the storyline while featuring influencing figures from the Amhara, Somali and SNNPR regions.

It is important to note that while the program's core objectives are geared towards immunization uptake, the tone of the reality-based TV series needs to be entertaining and engaging, in keeping with the tonality of the Yegna brand. We want the show to stand out and not be perceived in the same light as regular PSA messaging.

What we value

Alignment with our mission and commitment to empowering adolescent girls

An understanding of and (ideally lived) experience in the countries we work in

Empathy, curiosity and excellent communication skills

The ability to really listen to our needs and drive to strive for the best solutions

A supportive mindset to help our teams and partners develop their skills and knowledge

Openness and honesty about where we could

improve

Self-starting partners who can manage their workload

Who you are

Skills and expertise:

Experience in Reality TV is highly valuable. This can include roles such as producer, associate producer, or production assistant on reality shows.

Have a strong creative vision and the ability to develop compelling and engaging concepts for reality TV shows.

Strong storytelling abilities to structure and craft narratives that captivate the audience, build drama and suspense, and create emotional connections.

Research and planning and staying up-to-date with current trends and popular culture. Be able to develop comprehensive show outlines, episode breakdowns, and production plans.

Leadership to oversee a team of producers, writers, and editors. Be able to effectively collaborate with the production team, cast members, and crew.

Problem-solving abilities in Reality TV production can be unpredictable, and challenges may arise during filming. Be able to think quickly on their feet, make decisions under pressure, and find creative solutions to any issues that may occur.

Passion for Reality TV that will relate to women and girls.

Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights and Economic Empowerment would be a massive bonus.

English language proficiency

Requirements:

At least 3 years relevant work experience working in TV, previous work experience in one of our geos is an advantage as well as Reality TV,

Technical knowledge of television production techniques, camera operations, and editing processes to be able to communicate with the production team effectively,

Budgeting knowledge and experience

Experience in preparing and attending TV shoots, on and off set, in a highly dynamic environment,

Strong cultural awareness and sensitivity about the cultures within which Girl Effect operates,

Ability to work effectively in multicultural teams with varying expertise, skills and backgrounds,

Creative and inquisitive mindset,

Commitment to realizing the potential of girls and to the vision and values of Girl Effect.

Able to travel to Ethiopia for a co-creation workshop (exact dates to be confirmed) and a few days before the start of the production (exact dates to be confirmed)

Able to consult the production company throughout the whole production process remotely when needed

Attitudes we are looking for:

Comfortable with complex organizational structures and multiple stakeholders

Comfortable with shared decision making

A ‘do-er thinker’

Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting

Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively

Mission-driven and cares about making a difference in young people's lives and society's vulnerable sections.

Proposal Submission

Your proposal, should you be interested, should cover

Your understanding of the brief and why you feel you are well-placed to advise us on this
Portfolio

As part of your application, please include a link or PDF of your portfolio of recent work, highlighting your abilities and experience relevant to the role, with specific examples of how you work, think, collaborate, and contribute to great design outcomes.

Please note that we are unable to accept any applications without a portfolio.

Credentials/CV

Highlight work (if) done in other geographies.

**Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.

Breakdown of Costs with applicable taxes and other charges clearly identified in USD. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.

All applicable taxes should be quoted separately; Note: Payment will be subject to a 15% WHT deduction for international vendors/suppliers.

How to Apply

Please submit proposals, as described above to lidia.gebreselasse@girleffect.org and copy in suppliers@girleffect.orgby the 28th of June, 2023. Please clearly mark your email with the subject “Creative Producer - GAVI”.

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