Gap Recruitment Services Online Marketing Executive Jobs in Kenya

Gap Recruitment Services Online Marketing Executive Jobs in Kenya

Job Purpose:

The successful candidate will be responsible for formulating and executing robust online marketing strategies that enhance brand visibility, engage target audiences, and drive digital growth. Combining technical proficiency with marketing acumen, the Website Administrator & Online Marketing Executive is pivotal in strengthening the online presence and achieving the digital objectives.

Key Responsibilities:

Website Administration:

Ensure the seamless operation of our company website by regularly updating and maintaining its content.

Collaborate with web developers to enhance site performance and implement necessary changes.

Monitor website traffic, analyse performance metrics, and generate regular reports.

Digital Marketing:

Devise and execute online marketing strategies to boost brand visibility and drive increased web traffic.

Optimise online presence through the management of PPC, SEO, and SEM campaigns.

Coordinate email marketing efforts, ensuring timely delivery and analysing engagement.

Work closely with content creators and designers to produce compelling promotional materials.

Social Media Management:

Manage the company's social media profiles, ensuring consistent branding and fostering engagement.

Schedule, post, and analyse content across various platforms, including Facebook, Instagram, LinkedIn, and Twitter.

Customer Relationship Management:

Cultivate and sustain long-term customer relationships by understanding individual needs and delivering personalised service.

Proactively gather, analyse, and address customer feedback and concerns, aiming for

swift resolutions and continual improvement in service quality.

Maintain an accurate and updated customer database, utilising CRM tools to track interactions, preferences, and transaction history.

Engagement Strategies Implementation:

Execute customer engagement strategies, such as loyalty programs and special offers, to encourage repeat business and enhance customer retention.

Implement communication campaigns to actively engage customers and foster a loyal customer base.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, IT, or related field.

Minimum of 3 years of experience in website administration and online marketing.

Proficient in WordPress, Google Analytics, and SEO tools.

Strong understanding of current online marketing concepts, strategies, and best practices.

Experience with email marketing platforms

Excellent communication skills and attention to detail.

How to Apply

For more information and job application details, see; Gap Recruitment Services Online Marketing Executive Jobs in Kenya

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