First Ally Trust Microfinance Bank Head of Marketing Jobs in Nigeria
First Ally Trust Microfinance Bank Head of Marketing Jobs in Nigeria; The Head, Marketing is responsible for the development, planning and execution of the marketing strategy of the bank. The Head, Marketing oversees and manages a high-performance team of professionals responsible for product development, marketing and business development.
Responsibilities*Develops and executes the marketing and business strategy of the bank
*Prepares, implements and achieve annual budget parameters
*Ensures a healthy portfolio and deposit mix
*Develops key initiatives reflective of the overall corporate strategic plan
Keep abreast of industry and market trends
*Manages the marketing team to deliver strategic objectives across all branches
*Manage cross-functional teams to complete strategic plan initiatives
*Measure budget achievement and implement remedial action where necessary
*Oversee the management of corporate events including customer loyalty programs, customer forums, and corporate social responsibility
*Identify market trends and conduct market research to identify sales, consumer behavior and evaluate customer needs
*Develop and direct marketing campaigns and measure campaign achievement against set goals
*Develop an annual marketing plan and oversee its implementation
*Develop market segmentation, competitive analysis/market intelligence, and prospecting
*Build a strong professional workforce by developing competent individuals in the marketing department
*Oversee the development of new products on a regular basis.
*Actively seek out new sales opportunities through networking and referrals
*Drive business growth across all indices
*Perform any other duties as may be assigned by Management
*Flexibility to carry out any other task as requested by the Managing Director.
[Qualifications
*HND/BSc/ in science, social science or any other related course
*Evidence of completion/ exemption of/from NYSC
*Evidence of completion of Microfinance Certification program
*Minimum of 5 years of proven experience asa business development manager/chief marketing officer in a similar role in a bank
*Proven performance record in a reputable Microfinance Bank
*Proven experience in marketing and negotiating techniques
*Thorough knowledge of marketing principles, brand, product and service
management
*Demonstrable experience in developing efficient strategies and business plans
*Evidence of completion of the Microfinance Certification program.
Skills:*Strong marketing and public relations skills
*Good team player with excellent leadership traits and capabilities
*Innovative and creative abilities
*Strategies development and business plan creation
*Training and coaching skills
*Strategic and analytical thinking
*Solid understanding of market research and data analysis
*Outstanding interpersonal, communication, and presentation skills (written and verbal)
*Have a strong track record of selling financial products and possess experience supervising different branches to achieve their sales targets.
*Possess the ability to design products and initiate marketing campaigns.
*Excellent business acumen and industry expertise
*Robust network and contact within the industry
*Proficient in the use of MS Office Suite
*Extensive knowledge of banking regulations
*A good working knowledge and understanding of behavioural credit scoring principles and practices, including an understanding of all SME product
How to ApplyFor more information and job application details, see;
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