First Ally Trust Microfinance Bank Head of Marketing Jobs in Nigeria

First Ally Trust Microfinance Bank Head of Marketing Jobs in Nigeria; The Head, Marketing is responsible for the development, planning and execution of the marketing strategy of the bank. The Head, Marketing oversees and manages a high-performance team of professionals responsible for product development, marketing and business development.

Responsibilities

*Develops and executes the marketing and business strategy of the bank

*Prepares, implements and achieve annual budget parameters

*Ensures a healthy portfolio and deposit mix

*Develops key initiatives reflective of the overall corporate strategic plan
Keep abreast of industry and market trends

*Manages the marketing team to deliver strategic objectives across all branches

*Manage cross-functional teams to complete strategic plan initiatives

*Measure budget achievement and implement remedial action where necessary

*Oversee the management of corporate events including customer loyalty programs, customer forums, and corporate social responsibility

*Identify market trends and conduct market research to identify sales, consumer behavior and evaluate customer needs

*Develop and direct marketing campaigns and measure campaign achievement against set goals

*Develop an annual marketing plan and oversee its implementation

*Develop market segmentation, competitive analysis/market intelligence, and prospecting

*Build a strong professional workforce by developing competent individuals in the marketing department

*Oversee the development of new products on a regular basis.

*Actively seek out new sales opportunities through networking and referrals

*Drive business growth across all indices

*Perform any other duties as may be assigned by Management

*Flexibility to carry out any other task as requested by the Managing Director.

[Qualifications

*HND/BSc/ in science, social science or any other related course

*Evidence of completion/ exemption of/from NYSC

*Evidence of completion of Microfinance Certification program

*Minimum of 5 years of proven experience asa business development manager/chief marketing officer in a similar role in a bank

*Proven performance record in a reputable Microfinance Bank

*Proven experience in marketing and negotiating techniques

*Thorough knowledge of marketing principles, brand, product and service management

*Demonstrable experience in developing efficient strategies and business plans

*Evidence of completion of the Microfinance Certification program.

Skills:

*Strong marketing and public relations skills

*Good team player with excellent leadership traits and capabilities

*Innovative and creative abilities

*Strategies development and business plan creation

*Training and coaching skills

*Strategic and analytical thinking

*Solid understanding of market research and data analysis

*Outstanding interpersonal, communication, and presentation skills (written and verbal)

*Have a strong track record of selling financial products and possess experience supervising different branches to achieve their sales targets.

*Possess the ability to design products and initiate marketing campaigns.

*Excellent business acumen and industry expertise

*Robust network and contact within the industry

*Proficient in the use of MS Office Suite

*Extensive knowledge of banking regulations

*A good working knowledge and understanding of behavioural credit scoring principles and practices, including an understanding of all SME product


How to Apply

For more information and job application details, see; First Ally Trust Microfinance Bank Head of Marketing Jobs in Nigeria

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