Executives Online Senior Marketing Manager- Child Learning and Entertainment Jobs in South Africa
Executives Online Senior Marketing Manager- Child Learning and Entertainment Jobs in South Africa
Position SummaryThe Marketing Sr. Manager builds campaigns and communication strategies in interactive media and direct marketing programs in order to increase visitors’ attendance.
Develops pricing strategies to maximize the company`s profit and monitors trends that help identify new offers and services.
Responsibilities
Identify, develop, and evaluate marketing strategy, based on company`s knowledge
Responsible of the communication of the brand through advertising, public relations, special events, promotions and any other marketing action
Participate in the elaboration of the Media
Plan for each campaign and market characteristics and trends
Scope
Prospect and administrate the advertising exchanges, established according to the corresponding contract with each supplier in terms of expenses, space, season
Control and optimize marketing budget
Develop pricing strategies for each of company`s project season
Increase visitors’ attendance through marketing campaigns
Measure the impact / cost of any promotion and advertising effort
Coordinate and supervise that company projects` external communications are made accordingly to the concept and corporate standards (recordings, interviews, mentions, press releases, etc.)
Monitor the presence of company projects and its competitors in media
Establish and keep relations with the different agents from whom company can attain benefits (government, private industry, non-governmental organizations, etc.)
Give personal attention to renowned visitors (government, media, etc.)
Oversee the implementation
of the social media strategy by aligning actions to global guidelines on social networks
Oversee the loyalty program strategy implementation
Oversee social responsibility strategy and maintain constant communication with private, public organizations, NGO’s, etc.
Keep control of the number of free events and pro-bono tickets by year
Measure and evaluate the effectiveness of different strategies and communication efforts, in order to optimize the flow and projected income
Key Project Deliverables
Status and relationship with communication media and agencies
Annual Marketing Plan
Detailed report of used media and interviews per year
Submission of Kool Ideas (Best Practices)
Quarterly updated file with advertisement, budgets, publications (newspaper ads), media plan and photos
Key Performance Indicators
Families Attendance Budget Achievement
Advertising Budget Management
Qualifications Educational Background
Marketing, Advertisement, Communication or similar
Educational Degree
Bachelor Degree,
Master’s Degree Highly Desirable
Position’s Specific Knowledge
Market and Trends Knowledge
Marketing (preferably kids and/or entertainment)
Development of Media and Marketing Strategy Plans
Elaboration of Market, Target and Competitive Advantages Analysis
Digital and Social Marketing Knowledge
Languages Advanced level of English, additional languages highly desirable
Competencies
Quality Focus, Driving Results, Creativity and Innovation, Strategic Talent Management, Compliance, Negotiation, Relationship Building, Influence and Persuasion
Requirements
Travel 30%
How to Apply
For more information and job application details, see; Executives Online Senior Marketing Manager- Child Learning and Entertainment Jobs in South Africa
Click here to post comments
Join in and write your own page! It's easy to do. How? Simply click here to return to NGO Jobs in Africa.
