Equality Now Communications Coordinator Global Jobs in Kenya

Equality Now Communications Coordinator Global Jobs in Kenya

Founded in 1992, Equality Now is an international human rights organization that works to protect and promote the rights of all women and girls around the world. Our campaigns are centered on four program areas: Legal Equality, End Sexual Violence, End Harmful Practices, and End Sexual Exploitation, with a cross-cutting focus on the unique needs of adolescent girls.

Equality Now combines grassroots activism with international, regional, and national legal advocacy to achieve legal and systemic change to benefit all women and girls and works to ensure that governments enact and enforce laws and policies that uphold their rights.

Equality Now is a global organization with partners and members all around the world. You’ll find our 70+ team across the world in places such as Benin, Beirut, Geneva, Kuala Lumpur, London, San Jose, New York, Nairobi, Tbilisi, Washington DC among others.

Equality Now has recently joined two new coalitions, who have ambitious global advocacy plans for the coming years. They are at the start of their communications journey and need to accelerate this aspect of their work.

The Alliance for Universal Digital Rights (AUDRi) exists to explore ways of creating a digital future in which everyone can enjoy equal rights to safety, freedom, and dignity – whoever they are and wherever, whenever, and however they exist and connect in the digital world.

Launched in November 2022 with their set of nine principles, new brand and website, the campaign is gaining momentum, which needs to be communicated to key decision makers in multiple sectors to ensure the campaign advocacy aims are achieved.

The Global Campaign for Equality in Family Law launched in 2020, is gathering pace - with a new campaign plan, website and brand to be launched on May 15 2023. The campaign calls on all States to ensure equality for all women and men under the law in all matters relating to the family, regardless of religion, culture and tradition. It has an active coalition and a big focus on communication activities to make the issue of family law reform a priority issue for major stakeholders.

We are looking for an outstanding communications all-rounder, who has demonstrable experience of setting up the comms function for new campaigns who can take on the communication management of these two campaigns until the end of 2023.

As the Communications Coordinator for these two campaigns you will work in a reactive, and adaptable manner and oversee, drive and deliver remarkable communications activity that drives impact.

This is a role which needs a true self starter, who can work well with others and requires someone happy with strategy planning and implementation - you will enjoy being hands on and working at pace. This is a great opportunity to build something from the ground up and deliver significant impact through communications.

You will work closely with Campaign leads from both AUDRi and the Global Campaign for Equality in Family Law – ensuring you are balancing the needs of each campaign. The position will report directly to the Global Communications Director.

Role Responsibilities

Strategy/Planning/Monitoring

Create an annual comms plan for each campaign with achievable KPIs for both campaigns in conjunction with the Campaign Manager and wider Communications team, balancing the need to support their planned work with the ability to respond to reactive opportunities

Create a supporter journey for both campaigns and create the appropriate content

Monitor results and deliver a monthly report with recommendations for adaptations to plans based on results

Assets and Content

Lead on the development of the campaign websites, along with uploading SEO optimized content and functionality development new sections, API integration.

Build on our key messaging, working with the Campaign leads to ensure the campaign

has relevant key messages which distil complex information into clear narratives underpinned by evidence-based information.

Create marketing assets for each campaign for use online and offline.

Ensure brand coherence across coalition activity

Create and/or curate written content for the website, and social channels, working with coalition resources

Stakeholder Engagement

Create a database/social following

Research, identify and collect email data of key target audiences for the purposes of landing key information on email and social

Create lists and audience groups on social channels to target content to and track external events/moments

Respond to inbound enquiries from email and social

Champion Comms with Internal Stakeholders:

Develop excellent working relationships with key leads from across the organization to help build key stakeholders’ understanding of the campaign communications plans and find opportunities to collaborate

Ensure coalitions stakeholders are aware of key campaign dates and that they have the information and tools to share with their own networks

Co-host a regular communications working group with the GCEFL and create quarterly updates on progress for both

Advocacy Communications and Reputation building

Identify speaking event and exhibition opportunities in line with the annual plan

Support event planning and delivery, including messaging build and coverage

Ensure timely delivery of key information on platforms including reports

Manage all aspects of key communication campaigns across the year in line with the communications strategies for both campaigns - working closely with the campaign managers

Inspire commentators, thinkers and influencers in each space to champion/talk about AUDRi.

Media

Work closely with the coalitions media representatives to build an active and informed network of journalists and spokesperson matrix
Pitch the coalitions work to target journalists

Respond to inbound media requests for the campaigns

Proactively respond to external media moments, offering comment to journalists or placing commentary on social channels

Work with the campaign leads and media representatives to identify and place thought pieces (written, audio and visual) to highlight the campaign messaging

Educational Qualifications, Skills, Experience and Behaviors

Educated to degree level or equivalent professional experience

Strong experience (5+ years) of leading, planning, delivering and evaluating successful multichannel communications campaigns and other communications projects in the NGO sector, preferably in human rights

Experience of delivering activity aimed at politicians, governments, corporations and funders
Planning and creating content/moments to bring the communications plan to life with operational expertise across the communications mix, especially digital communications and events

Good knowledge of data as a foundation of communications

Comfortable in creating messaging for multiple audiences and multiple uses including digital, speeches, thought leadership

Understanding of the role of media and experience of engaging journalists to pitch and place media

Proactive approach to spotting opportunities for comment in the media and social with a keen eye on global news

Excellent communication skills, both written and verbal

Experience of working with project management methodologies, with high levels of
organization and time-management skills, with an ability to work under pressures

Experience in CMS and website development direction and using email platforms such as Mailchimp

Requirement to work flexibly, to meet the needs of the organization when required

Passionate about the cause and about delivering exciting impactful work

Fluency in English is mandatory and Arabic desirable

How to Apply

For more information and job application details, see; Equality Now Communications Coordinator Global Jobs in Kenya

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