ENGIE Energy Access Nigeria Operational Marketing Supervisor Jobs in Nigeria

ENGIE Energy Access Nigeria Operational Marketing Supervisor Jobs in Nigeria

ENGIE Energy Access is one of the leading Pay-As-You-Go (PAYGo) and mini-grids solutions provider in Africa, with a mission to deliver affordable, reliable and sustainable energy solutions and life-changing services with exceptional customer experience.

The company is a result of the integration of Fenix International, ENGIEMobisol and ENGIEPowerCorner; and develops innovative, off-grid solar solutions for homes, public services and businesses, enabling customers and distribution partners access to clean, affordable energy.

ThePAYGosolar home systems are financed through affordable installments from $0.19per day and the mini-grids foster economic development by enabling electrical productive use and triggering business opportunities for entrepreneurs in rural communities.

With over 1,700 employees, operations in 9 countries across Africa (Benin, Coted’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia), over 1.2 million customers and more than 6 million lives impacted so far, ENGIE Energy Access aims to remain the leading clean energy company, serving millions of customers across Africa by 2025.

Location: Lagos, Nigeria

Department: Commercial

Reporting Line: Operational Marketing Manager

Responsibilities, Deliverables and Activities

This position will be part of the Marketing team that is based in Lagos, Nigeria, reporting to the Operational Marketing Manager.

The Operational Marketing Supervisor supports the organization’s marketing strategy by helping to plan, execute and track marketing programs, across BTL and ATL channels, for its two key business divisions – Solar Home Systems (SHS) and Minigrids.

The successful candidate should have an intimate knowledge of B2C sales and will help the organization (and field-based Sales teams in particular) achieve her goals by building strong marketing campaigns that resonate with customers in predominantly rural communities.

Key Responsibilities, Deliverables and Activities

Assist in the creation of ATL, BTL & Digital marketing campaigns and promotions, with the aim of driving growth via sales for SHS, improving brand awareness and building the different brands (MySol for SHS, Minigrids & EEAN as the leader in Renewable Energy in Nigeria), amongst the different stakeholders

Provide strategic direction and guidance to the sales team to develop and implement BTL activities across the different regions

Analyze internal and external data, and use the insights garnered to develop effective marketing activities

Oversee the leads management process from both online and off-line channels, working closely with the field sales team

Create and manage the production and distribution of marketing collateral including but not limited to flyers, gazebo covers and other branded items

Plan and implement strategic events in service of making EEAN the leader in the renewable energy sector in Nigeria

Manage internal communications, to ensure that the organization’s internal stakeholders are well appraised of the organization’s activity per time as well as to help build camaraderie amongst the teams

Deliverables and Activities

Marketing Activity Planning and Implementation

Integrated Marketing Campaign – develop integrated marketing campaign that cuts across ATL, BTL, Digital & PR to drive brand awareness and growth, revenue growth, and loan repayment

Agency Management – responsible for managing EEAN’s relationship with external agencies and consultants within the marketing vertical

Sales team led activity monitoring and reporting – give guidance to sales team on the planning and implementation of BTL activities in their regions and ensure the timely reporting of same

Content Generation:

Online Content- Compose and

post online content on the company’s social media accounts to increase brand equity and drive sales

Advertising Material- Coordinate with the Creative Content Designer to create advertising material that resonates with our target audience

Research:

Consumer Behaviour- Gather and analyse consumer behaviour data (from Digital Media Channels & In-House resources) and push initiatives to increase consumer loyalty

Market Research- Conduct market research and analyse customer rating reports/ questionnaires alongside the Product Team

Competition monitoring- Monitor competitors’ marketing activities within the Solar Home Systems and Minigrids space

Analytics:

Social Media Analytics- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.).

Also create reports on social media marketing and sales metrics

Marketing Analytics- Prepare and deliver promotional presentations and measuring the impact and effectiveness of past promotional campaigns

Record Keeping:

Database Management- Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Event Planning:

Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success

Stakeholder Management

Communicate directly with all stakeholders and encourage trusting relationships

Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities

Qualifications

Bachelor’s Degree in a discipline related to functional work or role

Required Skills and Experience

3-5 years of relevant work experience in marketing (agency or client side)

Experience developing effective marketing campaigns with a strong bias for ROI, across ATL & BTL

Experience developing digital content is a plus

Trade Marketing experience is a plus

Critical thinking and problem-solving skills.

Ability to manage relationships with internal/ external customers to resolve issues of moderate complexity.

Good proficiency in Microsoft Office applications.

May require knowledge of or ability to quickly learn specialized software to complete work assignments.

Good communication skills with ability to state messages clearly, using language that is comprehensible to others.

Must be able to proactively listen to others.

Demonstrable ability to multi-task and adhere to deadlines

Well-organized with a customer-oriented approach

Up to 50% inter-state travel required

Language:

Professional fluency in English is required

Proficiency with Microsoft Office Suite is required (Word, Excel, PowerPoint)

Experience using data analysis tools (e.g., Excel) to analyze information to make decisions is a big plus.

Application Closing Date
Not Specified.

How to Apply

For more information and job application details, see: ENGIE Energy Access Nigeria Operational Marketing Supervisor Jobs in Nigeria

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