East African Portland Cement Brand Manager Jobs in Kenya

East African Portland Cement Brand Manager Jobs in Kenya

Job Details:

East African Portland Cement Plc (EAPC Plc) is a cement manufacturer having pioneered the manufacture of cement in East Africa in 1933.

The cement manufactured by East African Portland Cement Plc, is sold under the brand name Blue Triangle Cement and has been instrumental in the regions social-economic development as virtually all spheres of development have benefited from the use of Blue Triangle Cement.

The Company intends to fill the following vacant positions as part of a reorganization program that is aimed at providing operational and strategic leadership of its business. REF: EAPCC/BM/18/10/2019 .

Job Responsibilities

Reporting to the Head of Commercial, the Brand Manager will be responsible for the Marketing of Company products, overseeing promotion of Blue Triangle Cement (BTC) brand and ensuring achievement of commercial and marketing objectives.

Developing and executing marketing strategy for BTC brand to achieve commercial objectives.

Developing marketing budgets, expenditures, research and development appropriations and profit loss projections for the department and the Company.

Formulating marketing strategies for Company product, developing and managing Company's advertising campaigns.

Gathering market intelligence to gain a clear understanding of consumer insights and initiate new marketing programs.

Improving product knowledge and brand awareness through coordination and implementation of planned marketing activities, seminars, billboards, road shows and exhibitions.

Monitoring point of sales at retail outlets and develop strategies to improve brand visibility.

Planning and coordination of marketing activities such as conferences, seminars, receptions and exhibitions.

Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.

Job Qualifications

Degree in business related studies

Diploma in Sales/Marketing

Masters degree in a business related discipline is an added advantage

At least five years' experience in marketing, branding and promotion of fast moving consumer goods

Marketing and sales skills Excellent negotiation and communication skills.

Extensive knowledge of the cement industry

Strong analytical skills.

Unquestionable integrity

Possession of a valid driving licence

How to Apply

If your background, experience and competencies matches the above specifications, please send your application with a detailed CV, testimonials, current remuneration and full contact details of 3 professional references to the address below to be received not later than 29th October 2019 quoting the position reference.

Head of HR & Administration

East African Portland Cement PLC

P.O. Box 20-00204 Athi River

Or Email to: recruit@capcc.co.ke

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