DKT International Marketing Manager Jobs in Uganda

DKT International Marketing Manager Jobs in Uganda

About DKT International:

Since 1989, DKT International has been promoting family planning and HIV/AIDS prevention through social marketing in the developing world. DKT has operations in 50+ countries and, in 2021, provided and sold over 901 million condoms, 111 million cycles of oral contraceptives, 20 million Emergency Contraceptive Pills, 26 million injectable contraceptives, and 4.8 million IUDs.

Along with other products, this served over 54 million couples, making DKT International one of the largest private providers of contraceptive products and services in the developing world.

DKT International started operations in Kenya/Uganda in 2017 and has since grown to be one of the leading private providers of contraceptive and reproductive health products in both countries. DKT is an innovative and adventurous social enterprise constantly seeking new ways to meet consumer needs for family planning and reproductive health products and services.

DKT Uganda is seeking a proactive and innovative Marketing Manager to promote and grow market share for DKT’s brands and products in consumer and pharmaceutical channels for its operations in Uganda. In this role, the successful candidate will be optimizing our marketing strategies, growing our market share, innovating products and approaches, and managing the marketing department budget and staff.

To ensure success, the candidate will need extensive knowledge and experience developing and implementing marketing strategies, especially for pharmaceutical goods. An outstanding Marketing Manager will be someone whose expertise and enthusiasm translates into increased brand awareness, market share, and business growth.

Key Responsibilities:

• Establish optimal brand positioning, identify consumer target audiences, and develop marketing and brand plans with specific objectives across different channels and segments

• Developing, implementing and executing strategic marketing plans in line with the business strategies and goals

• Ensuring the customer is at the center of everything done

• Overseeing branding, advertising, and promotional campaigns, including management of external agencies and stakeholders across multiple communication channels (mass media, out of home, digital, trade)

• Develop and execute effective trade marketing campaigns

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

• Establishing goals, objectives, and metrics for products by channels / segments.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Lead new product development based on market analysis and business strategies, including brand extensions, packaging design.

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Develop brochures, product training slides and other Pharma marketing materials for healthcare providers and consumers

• Support Salesforce by enhancing sales team’s product knowledge and use of medical detailing best practices through training

• Coordinating marketing strategies with the sales and programmatic teams

• Developing and managing the marketing department's budget.

• Managing the marketing department's staff.

• Preparing and presenting monthly, quarterly and annual reports to senior management.

Required Qualifications

• Bachelor’s degree in Business with specialization in Marketing

• Minimum of 10 years’ experience in the Marketing field, with at least 5 years in a Managerial position

• Demonstrated capacities in managing Agencies

• Demonstrated capacities in implementing 360 degree campaigns

• Prior experience Marketing Contraceptives or Pharmaceuticals

Key Competencies

• Planning and organizing

• Problem analysis and assessment

• Creativity and persuasiveness

• Data collection, analysis and management

• Decision-making skills

How to Apply

Interested candidates to send their applications to hr@dkthealthcare.org; latest by 31st March 2023 and all applications should include Cover Letter, Resume and 3 professional references.

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