Digital Marketing Manager Jobs in Kenya
Digital Marketing Manager Jobs in Kenya
Our client is in the hospitality industry currently recruiting a Digital Marketing Manager.
Responsibilities
Digital Marketing
Support key digital marketing activities to drive acquisition, retention and brand awareness (SEO/SEM, display advertising, email marketing)
Ensure guest communication consistency by connecting the vision, mission and sense of the brand to all guest interactions
Identify opportunities to monetize social media through paid and non-paid efforts
Understanding of email marketing, including list management, segmentation, nurturing campaigns and ROI
Ongoing support of website content using a content management system
Daily/weekly review analytics to identify areas for optimization; provide detailed reporting for digital campaign efforts
Social Media
Daily social media management and setting social strategy
Social Influencer knowledge and outreach on behalf of the brand
Review of social media calendars created to ensure content is on brand and meets monthly objectives
Assisting team members with day-to-day marketing tasks and coordinating projects and activities as requested
Ideating and executing cross-promotional campaigns with digital marketing teams, public relations teams, and on-property teams to overall enhance brand social media presence, growth and engagement.
Daily tracking of reputation management websites , and all other social channels.
Assist properties and digital team with social advertising campaigns
Requirements
5+ years of digital marketing experience, including social media, email, SEO/SEM and
display
Experience with a social media management platform
Background using an email marketing platform to create emails, identify segments and create campaigns
Outstanding communication skills, both written and verbal
Great understanding of online marketing strategies and tools.
Content management and web analytics experience a plus.
Firm grasp of website management required.
Knowledge of social media and digital marketing functions
Excellent attention to detail and project management skills
Ability to work with co-located teams
Strong relationship management and interpersonal skills
Professional business presence
Self-starter who demonstrates initiative; proven proactive thinker
High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook and PowerPoint
Bachelor s degree in Business, Marketing, Communications or related degree
Graphic, Web design and Photography skills and experience will be an added advantage.
How to Apply
Please send your CV to jobs@alternatedoors.co.ke by 12th January, 2019
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