Digital Marketer Jobs in Nairobi, Kenya

Digital Marketer Jobs in Nairobi, Kenya

Job Title:

Digital Marketer
Location:

Nairobi

Job Brief:

Our client is a distributor of alcoholic products. They seek to hire a Digital Marketer join their growing team to develop, implement, track and optimize their digital marketing campaigns across all digital channels.

Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Degree in IT, Marketing or other related fields

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that

engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

How to Apply

Those interested and are immediately ready to take up the position should send their applications & detailed CV clearly indicating their expected remuneration, daytime telephone contacts and addresses of three referees.

Email your applications to jobs@kapari.co.ke

Applications should be done on or before Saturday 11th May, 2019.

Only the shortlisted candidates will be contacted.

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