Dairy Co-operative Brand Manager Jobs in Kenya

Dairy Co-operative Brand Manager Jobs in Kenya

Our client is a leading Dairy Farmers Co-operative Society dealing with processed dairy products and fresh milk.

They seek to hire a Brand manager to develop and implement marketing campaigns that will not only drive customer engagement, but will further define our brand’s reputation and image in relation to the market.

Responsibilities:

Identify how the brand is currently positioned in the market

Steering the collection and analysis of consumer and market insights and competition strategies to make recommendations to steer brand strategy

Conduct consumer and market research to guide in designing a research-based brand strategy

Develop and execute marketing campaigns aimed at communicating our brand message

Daily management of the brand: tracking and analysis of brand performance; simulation of catalog; build an integrated consumer brand experiences

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in Emarketing

Communicate the brand personality internally and align company around foundational ideas

Taking ownership of launches; drive the development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelines

Supporting the development of brand communication material to drive brand strategies, animation plans, and launches

Management of brand financials (forecasts, sales performance, pricing strategy, marketing budget, profitability – P&L, etc.)

Lead

marketing team members through campaigns

Measure and report on success of marketing campaigns

Anticipate consumer trends and keep brand up to date

Developing strategic direction and Brand plans to ensure the business growth

Qualifications

Market research, intelligence, Brand management, Business development, Business management, Product development

Bachelor’s Degree in Sales and Marketing

5 years’ management experience in sales & marketing preferably in FMCG

Must have experience in selling and marketing FMCG

Strong interpersonal skills

Familiarity with data analysis and reporting

Exceptional understanding of sales and marketing

Excellent verbal and written communication skills

Ability to work under pressure

Aged between 35 and 45 years

How to Apply

Suitably qualified candidates should apply in one’s own handwriting enclosing a curriculum vitae, three referees of which one must be the penultimate employer, copy of ID, copies of certificates and testimonials should be sent to reach the undersigned via email hr@fresha.co.kenot later than 15th August 2019.

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