Corporate Staffing Brand Manager Jobs in Kenya
Corporate Staffing Brand Manager Jobs in Kenya
ResponsibilitiesIdentify how the brand is currently positioned in the market
Steering the collection and analysis of consumer and market insights and competition strategies to make recommendations to steer brand strategy
Conduct consumer and market research to guide in designing a research-based brand strategy
Develop and execute marketing campaigns aimed at communicating our brand message
Daily management of the brand: tracking and analysis of brand performance; simulation of catalog; build an integrated consumer brand experiences
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in Emarketing
Communicate the brand personality internally and align company around foundational ideas
Taking ownership of launches; drive the development of consumer-centric products.
Own the entire development process from concept to trade and ensure the respect of timelines
Supporting the development of brand communication material to drive brand strategies, animation plans, and launches
Management of brand financials (forecasts, sales performance, pricing strategy, marketing budget, profitability – P&L, etc.)
Lead marketing team members through campaigns
Measure and report on success of marketing campaigns
Anticipate consumer trends and keep brand up to date
Developing strategic direction and Brand plans to ensure the business growth
Qualifications
Market research, intelligence, Brand management, Business development, Business management, Product development
Bachelor’s Degree in Sales and Marketing
5 years’ management experience in sales & marketing preferably in FMCG
Must have experience in selling and marketing FMCG
Strong interpersonal skills
Familiarity with data analysis and reporting
Exceptional understanding of sales and marketing
Excellent verbal and written communication skills
Ability to work under pressure
Aged between 35 and 45 years
How to Apply
Suitably qualified candidates should apply in one’s own handwriting enclosing curriculum vitae, three referees of which one must be the penultimate employer, copy of ID, copies of certificates and testimonials should be sent to reach the undersigned via emailhr@fresha.co.ke not later than 15th August 2019.
For more information and job application details, see; Corporate Staffing Brand Manager Jobs in Kenya
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