CARREFOUR Loyalty Marketing Coordinator Jobs in Kenya
CARREFOUR Loyalty Marketing Coordinator Jobs in Kenya
Job Summary
The Middle East based group is currently operating more than 140 Hypermarkets and Supermarkets in 15 countries, with more than 25 000 employees from 70 nationalities.
They are seeking to recruit a Loyalty Marketing Coordinator to Manage the marketing campaigns, design planning and follow-up, test marketing campaign efficiency, ensure coordination with merchandising team for promotion and loyalty exclusive deals, coordinate with the IT department for quick issue resolution.
Be responsible for all marketing efforts to ensure that they serve to achieve both immediate and long term business goals of the loyalty card program.
Main Tasks
Perform a thorough analysis of the Kenyan market for loyalty programs, identify customers’ expectations and design the key functionalities in agreement with all stakeholders (merchandising, tech CORP HO, Marketing, Legal, Finance, Tax etc…) Continually seek and research new sources of prospective customer data and provide recommendations.
Design the campaign themes and create branded advertising campaigns and support the Digital marketing and design team by coordinating and collating content. Ensure that the launch is successful and reaches the expected number of subscribers
Drive the marketing campaigns and communicate the loyalty campaign objectives, timelines, deliverables to the sales team and provide instructions for use or promotions to be held.
Champion the assembling, analyzing of sales forecast, preparing marketing, advertising strategies, plans and objectives.
Assist in the development and management of the training for all
the in-store (cashiers, merchandisers etc…) and external staff who are related to the loyalty program.
Coordinate with CORP HO, marketing and merchandising to plan and organize the campaigns dedicated to loyal customers
Work with the various category managers to negotiate with suppliers to obtain additional rebates for loyalty campaigns
Prepare marketing activity reports and metrics for result tracking and measuring program campaigns KPI’S performance crossed with the entire categories performance. Work with data warehouse and analytics team to provide loyalty data and assistance in customer analytics
Provide market research, forecasts, run marketing campaigns related to segmentation, competitive analysis and consumer trends to inform the business decisions.
Qualification ,Experience & Skills
Master degree
Experience in retail operations is a plus
English (Full professional proficiency)
Excel and PPT
Communications skills
Analytics skills
Negotiation skills
Customer data base management
Targeted and segmentation Skills
How to Apply
send your CV to recruit@flexi-personnel.com by 13th December 2020
NB
Flexi Personnel does not charge candidates for jobs placement
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