Career Directions Brand Manager Jobs in Kenya

Career Directions Brand Manager Jobs in Kenya

Job Summary

Brand manager in FMCG is responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators.

The Brand Manager will develop and implement marketing campaigns that will not only drive customer engagement but will further define our brand’s reputation and image in relation to the market.

Job Responsibilities:

Conduct consumer and market research

Identify how our brand is currently positioned in the market

Design a research-based brand strategy

Develop and execute marketing campaigns aimed at communicating our brand message

Communicate our brand personality internally and align company around foundational ideas

Lead marketing team members through campaigns

Measure and report on success of marketing campaigns

Anticipate consumer trends and keep brand up to date

Skills and Qualifications;

Minimum of bachelor’s degree business or marketing degree

At least 5 years of Brand Marketing experience in baby products

Project management, prioritization skills & ability to manage multiple projects at different stages of development

Experience developing strategic brand/product plans, such as communication campaigns and commercialization strategies

Career Directions Brand Manager Jobs in Kenya

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