British High Commission Senior Insights and Analysis Specialist, Africa Campaigns Hub Jobs in South Africa

British High Commission Senior Insights and Analysis Specialist, Africa Campaigns Hub Jobs in South Africa

Main purpose of job:

We are looking for an excellent senior insights and analysis specialist with a passion for strategic communications to join a strong and highly motivated campaigns team.

You will be working in the Africa Campaigns Hub, a team split between London, Abuja, Nairobi, Cape Town and Pretoria. This hub combines specialist skills in campaign delivery, strategic communication, digital, insights, monitoring and evaluation, working with and complementing the UK Government’s communications network across sub-Saharan Africa.

The role is based at the British High Commission in Pretoria, working directly with the Head of the Africa Campaigns Hub.

You will be responsible for analysing and interpreting data from a range of sources to provide actionable insights that will help shape the hub’s campaign strategies, as well as strategies being led by the HMG headquarters in London, and you will produce regular evaluations of the hub’s campaigns.

You will be responsible for producing and presenting insights reports to our senior officials, as well as designing and implementing research projects, consistently improving the way we communicate and interact with our audiences on the continent.

You will be enthusiastic and proactive; have experience of using Google Analytics and other social media listening tools such as Hootsuite, Brandwatch, NewsWhip; have experience of designing surveys for market research across Africa and working with media monitoring agencies; be politically astute; and be able to translate audience insights into actionable communications advice, especially on major global events.

You should also expect to travel, across the region and to the UK.

Roles and responsibilities / what will the jobholder be expected to achieve?

Work in partnership with the Head of Campaigns to ensure campaigns and scripts reflect the latest audience insights, also ensuring senior officials in Pretoria, across the Africa network and in London are briefed with insights and advice on how audiences across Africa are responding to strategic communications objectives and major global events.

Work closely with Africa Campaigns Hub colleagues in Pretoria and London, as well as the regional campaign heads in Abuja and Nairobi, to provide the latest audience insight to help inform and design strategic media and digital communications campaigns.

Work closely with colleagues in London to ensure their strategies involving African countries include the latest audience insight and provide recommendations on communications campaigns.

Work with the Head of Digital and Production to support the upskilling of communicators across HMG’s Africa Communications Network in line with the latest Government Communication Service learning and development programmes. This includes using evaluation and data insight to inform campaign planning and understand the impact of our digital communications.

Oversee the Digital Content Producer on social media monitoring, weekly monitoring reports and the production of the ministerial social media report.

Continuously improve how we gather and use data to gain better insight into our audiences - both online and via traditional media channels. Use this insight to develop benchmarks for our campaigning activity - including using dashboards to track and present performance of our campaigns to senior officials.

Design and commission external research surveys to understand how audiences across Africa respond to global events, emerging trends and areas relating to key policy objectives.

Together with Head of Campaigns, design and implement surveys to gauge how the Africa Communications Network are engaging with

campaigns in order to adapt strategies and network support where/when required.

Manage the budget for external insight reports and surveys.

Provide early-warning insights reports to senior officials on potential global risks, emerging trends and misinformation and disinformation narratives across the continent, identifying relevant impact on key policy objectives.

Use audience insight to provide strategic communications advice, identifying tactics to advance our communications objectives, whilst also identifying and managing risks.

Build trusted relationships with local, national and international partners, contributing to an active directory of third-party stakeholder contacts - from academia, NGOs, think tanks, campaigners and social media influencers - for qualitative insight.

The role is subject to change as the Network and requirements evolve.

Key competences required for the job:

Communications – Insight: Setting direction/Seeing the Big Picture

Communications – Ideas: Delivering results

Communications – Implementation: Collaborating and partnering

Communications – Impact: Managing results

Essential qualifications, skills and experience

Degree in relevant field, for example, communications, media management, journalism, international affairs or world politics

At least six years professional work experience in media, communications or PR, with minimum four years’ experience in insights analysis

Practical knowledge of collecting and analysing data from different sources, for example on the performance of web pages, social media content and email, Google Analytics, Hootsuite, Brandwatch, NewsWhip, focus groups, surveys and stakeholder/academic research

Good understanding of digital performance metrics, to advise on evaluation plans, including bench-marking and KPI (key performance indicator) setting

Up-to-date knowledge of the latest trends in consumer behaviour and data in the media and digital space

Proven experience of presenting insights to senior officials/management structures and advising on emerging trends to mitigate risks

Excellent interpersonal and communications skills, including stakeholder engagement skills to build credibility with senior government/business representatives as well as colleagues within the UK government network

Excellent organisational and self-management skills to respond effectively to tight - and changing - deadlines and priorities

The ability to work with a high degree of autonomy

A positive “can-do” attitude that can see way through challenges

Evidence of research to inform communications advice and of using evaluation to learn lessons and improve communications

The ability to build and maintain networks with counterparts in other organisations

Knowledge of the social media landscape across Sub-Saharan Africa and how different social media channels are being used across the continent

Driven and able to deliver against challenging timelines

Desirable qualifications, skills and experience

Experience of working in a crisis situation or delivering under high pressure would be highly regarded

Experience of working with Government departments and/or public-sector agencies

Demonstrate a good understanding of the political and media environment across Sub-Saharan Africa

Required behaviours

Seeing the Big Picture, Delivering at Pace, Communicating and Influencing, Working Together

How to Apply

For more information and job application details, see; British High Commission Senior Insights and Analysis Specialist, Africa Campaigns Hub Jobs in South Africa

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