British High Commission Senior Campaigns and Marketing Lead Africa SEO Jobs in South Africa

British High Commission Senior Campaigns and Marketing Lead Africa SEO Jobs in South Africa

Job Description (Roles and Responsibilities)

The GREAT Britain and Northern Ireland campaign (GREAT) is the UK government’s flagship international marketing programme and has proudly showcased the best of the UK on the world stage for almost a decade.

We share the stories of the people and places that make the UK unique – from bold breakthroughs and twists on tradition, to the fresh perspectives that challenge convention and stimulate progress. The GREAT campaign aims to drive growth and enhance the reputation of the UK, by fostering positive perceptions and inspiring the world to visit, trade, invest, study, live and work in the UK.

We are looking for a senior campaigns and marketing lead who will be charged with bringing a new level of ambition to GREAT activity in the Africa and Middle East regions.

The job holder will work closely with the large network of UK embassies and high commissions operating across the regions, and the Foreign, Commonwealth and Development Office’s GREAT Challenge Fund team. You will also be working with the Cabinet Office, which manages the GREAT programme, as well as the UK Department for Business and Trade (DBT) and arms-length bodies including Visit Britain and the British Council.

This role will be based in Pretoria with some time spend in Johannesburg and will report to a senior communications specialist in the region. The role is one of six international leads for the GREAT programme.

Roles and responsibilities:

As the GREAT campaign lead for Africa and the Middle East you will be the champion and key point of contact for GREAT marketing and communications activity in the region. You will:

Lead and drive GREAT marketing and communications activity across the region in collaboration with the GREAT Challenge Fund and GREAT HQ teams and in line with country communication strategies, identifying new opportunities for GREAT and strengthening existing activity.

Take a proactive approach to inspire and encourage UK embassies and high commissions and regional counterparts from GREAT delivery partners (such as DBT, Visit Britain, British Council) to run GREAT activities using local, regional and global opportunities, ensuring alignment and a joined-up approach.

Act as an advisor

for UK embassies and high commissions in Africa and the Middle East in the development of bids to the GREAT Challenge Fund, which offers funding for GREAT campaign activity, by ensuring quality control and signing off all activity before a bid goes to central teams for final approval.

Act as brand guardian; champion the brand and encourage consistent use of GREAT by UK government departments and partners, upskilling where needed.

Develop and lead relationships with local marketing teams of UK companies operating in the market, working closely with the central GREAT Campaign and Partnership Team.

Champion reporting, evaluation, and ROI for GREAT in the region; regularly share best practice with the central GCF and GREAT HQ teams and other Regional Hubs.

You will be based at the British High Commission in Pretoria but ideally spend some time at the Department for Business and Trade office in Johannesburg.

Essential qualifications, skills and experience

Experience of playing a leading role in campaigns and developing campaign content and messaging for a variety of channels.

Experience of managing diverse stakeholders in working together towards a common goal.

Experience of using insight to develop campaign objectives, messaging and creative solutions.

Experience in supporting integrated marketing strategies for multi-channel paid and no cost campaigns.

Experience in monitoring campaigns, analysing performance trends and developing recommendations to increase the effectiveness of campaigns.

Excellent networking skills with colleagues within your organisation.

Excellent interpersonal skills and experience in building trust with external partners.

The capability to drive progress in the face of a range of competing views and priorities in a complex environment.

How to Apply

For more information and job application details, see; British High Commission Senior Campaigns and Marketing Lead Africa SEO Jobs in South Africa

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