Britam Emerging Consumers Segment Marketing Associate Jobs in Kenya
Britam Emerging Consumers Segment Marketing Associate Jobs in Kenya
Job Purpose Reporting to the Head of Marketing, the role holder will be responsibe to refine and finalize EMC customer segmentation and sizing, Run an effective and strategic marketing campaigns with positive returns to the business and implement the marketing strategy for Emerging Consumers Segment.
Key responsibilities
Coordinate and monitor development and implementation of marketing plans by business units.
Coordinate business marketing activities
Coordinate the consistency of company branding guidelines in EMC
Monitor trends and opportunities in existing and potential markets and make recommendations
Ensure content being uploaded and published on all digital platforms meets the brand consistency guidelines
Coordinate with other Segment managers to ensure positive coverage of the company on mainstream and social media
Liaising with Advertising Agency on creative executions for timely and usable submissions.
Develop promotion materials to assist EMC in marketing activities
Design and implement marketing campaigns for EMC products.
Participate in identification for EMC research needs, the research itself and implementation.
Monitoring of competitor activity on digital, print, electronic platforms and advice business.
Oversee signage and branding of all branches
Arrange in media booking and monitoring for EMC advertising needs
Participate in development of new products in liaison with the EMC Product Development Committees
Manage marketing budgets relating to EMC on delegation by the Head of Marketing
Manage the content that the business posts to social media
Develop strategies that drive customers to the website
Improve the design, UX, traffic, and content of the website
Create paid campaigns on social media platforms on behalf of EMC
Maintain consistent brand messaging throughout all platforms
Create email blast campaigns to target key customers
Use advanced metrics to measure the success of a marketing campaign such as Britam’s Google Analytics.
Keep up to date on the latest social media trends and update the same to EMC’s leadership.
Perform any other duties
as may be assigned from time to time.
Key Performance Measures
As described in your Personal Score Card.
Knowledge, experience and qualifications required
Bachelor’s degree in Marketing or a related field.
4- 6 years working experience in a marketing related field.
Experience in the marketing, corporate affairs industry will be an added advantage
Emerging Leaders in Britam need to:
Plan, direct and apply efficiencies and resources in order to optimise output and profitability against time, cost and team targets;
Effectively communicate strategic and operational departmental goals and objectives to peers and others in order to ensure proper implementation;
Ensure that department priorities are adhered to and effectively communicated;
Ensure competent and effective people resources through appropriate coaching, development and people supervision as appropriate;
Embody a high performance, proactive culture;
Effectively ensure the adherence to key performance areas, deadlines and goals in order to optimise operational effectiveness;
Effectively communicate resource needs, possible opportunities and achievements to management in order to aid them in their decision-making;
Effectively set and monitor priorities and objectives for more junior staff;
Understand and communicate objectives in relation to the larger organisational impact;
Effectively disseminate knowledge within the correct context, towards subordinates as well as management;
Technical/ Functional competencies
Excellent customer service skills.
Ability to drive change.
Project Management.
Stakeholder Management.
Report writing-ability to develop reports.
How to Apply
For more information and job application details, see; Britam Emerging Consumers Segment Marketing Associate Jobs in Kenya
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