Bridge Talent Management East Africa Business and Strategy Development Director Jobs in Kenya

Bridge Talent Management East Africa Business and Strategy Development Director Jobs in Kenya

Job Description

The consumer insights industry is rapidly changing, and so is the way in which our clients engage with clients and partners. With technology providing ever more sophisticated ways to understand and predict consumer behavior, it is essential that we develop the market by educating insights consumers on the best ways to answer business questions using cutting edge research solutions.

The purpose of the role is to drive client's visibility with senior client decision makers to generate demand for the next generation of insights solutions that we offer.

Key Responsibilities

Draft and monitor the strategic direction of the team, with specific focus on:

Increasing client's visibility in the East Africa market through high level client engagements, publications, and by hosting and participating in industry events.

Driving sales of next generation insights solutions.

Filling the pipeline with ‘new’ business opportunities based around next generations solutions and ensuring sound commercial discipline in terms of lead generation and pipeline management.

General

• Improve win rate by establishing and enforcing commercial disciplines amongst Domain leads.

• Drive external visibility through industry events. Publications etc.

• Set up and maintain centralized hub for business development documentation & information.

• Set up and maintain central site for the wider business to access historical proposals & pitches.

• Provide CS teams with templated proposals for quick-turn and core solutions, like Link, including keeping abreast of global proposal template updates to ensure relevancy.

• Create standardized proposal inserts for common requirements.

• Liaise with existing, lapsed, and potential clients at the most senior level.

• Upskill CS teams on proposal writing, including making use of WPP assets to set us apart.

• Align with and keep Exco updated on BD activities.

Win rate focus

• Pipeline process set up, develop associated documentation, and oversee on-going initiatives.

• Set up & oversee of weekly regional sales meetings to introduce and drive winning behavior.

• Select/ present proposals at weekly review committee to drive winning proposal writing.

• Monitor and follow up with CS teams/ clients on proposals sent (i.e. make sure we close).

• Assist domain leads in driving their sales and platform adoption targets.

New Business – Ongoing / Current

• Maintain a broad knowledge of client offers across domains in order to identify key stakeholders to feed in to proposals.

• As the first line of site for client briefs and opportunities, identify and involve key stakeholders from the start.

• Participate in brainstorms and allocate tasks to the right

stakeholders to ensure best possible output.

• Manage the ‘big pitch’ process and ensure that a proper timeline is in place from the outset and that it is adhered to by all.

• Write / support the writing of proposals, including review of central question, business context and objective and commercial imperative.

• Ensure proposals meet business priorities for next generation insights solution such as automation, analytics/ non-survey data integration and strategic / integration workshops.

• Together with costing and operations partners, cost research and advise on packaging of value-based price options.

• Meet with and present proposals to senior clients (based on value).

New Business Opportunities

• Remain close to new technologies and offers being developed globally in order to offer our clients latest thinking and cutting-edge design.

• Brainstorm/ review client plans across teams for up-sell and cross-sell opportunities, including driving and monitoring on-going actions.

• Attend relevant industry forums and events for new business/ networking opportunities.

• Monitor wins from previous years for renewal opportunities.

• Align with client centricity pillar as an additional means to facilitate on-going client engagement and relationship maintenance pre and post commission of research.

• Identify opportunities that sit with our competitors and actively chase them, using a planned strategy and pulling in the right experts & stakeholders to support.

Requirements

• Ideally, 5 + years’ experience in client service, market research, strategy, or business development role, within a market research, marketing consultancy, advertising, or PR organization.

• Sound ability to listen to clients, understand their business needs and persuasive selling skills in meetings and pitches.

• Strong proposal writing skills

• Understanding of client's solutions and approaches

• Ability to write clear internal briefs that articulate the client’s key needs.

• Engaging oral/written communication skills.

• A self-starter able to go after client opportunities tenaciously.

• Solid working knowledge of Microsoft Office (in particular, PowerPoint and Excel).

• Highly responsive, assertive, reliable, proactive, and trustworthy.

• Strong administrative skills.

How to Apply

For more information and job application details, see; Bridge Talent Management East Africa Business and Strategy Development Director Jobs in Kenya

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