Branch Content and Social Marketing Associate Job in Nairobi, Kenya
Branch Content and Social Marketing Associate Job in Nairobi, Kenya
Content and Social Marketing Associate, East AfricaLocation: Nairobi
Branch Overview
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, and Nairobi, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets.
We believe that everyone, everywhere deserves fair financial access.
The rapid spread of smartphones presents an opportunity for the world’s emerging middle class to access banking options and achieve financial flexibility.
What We Offer
Branch’s mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets.
Most recently, Branch announced its Series B and has garnered more than $100M in funding with investments from leading Silicon Valley firms.
Job Overview
Branch is looking for a skilled content and social media marketer to help drive brand awareness and new user growth in our East African markets.
This role will be responsible for driving and executing content marketing, branded social media, earned public relations, and partnerships in Kenya and Tanzania.
Unique attributes of the role
Working closely with our broader marketing organization, analytics, data science and engineering teams to creatively and efficiently accelerate growth in East Africa.
Key Responsibilities
You will manage the day-to-day operations of our branded social media channels (Facebook, Twitter, Instagram).
Create content for placed thought leadership and branded presentations.
Build relations with local bloggers, journalists and industry leaders to ensure strong brand visibility.
Finally, you’ll be asked to lead the day-to-day execution of all partnerships.
Other Responsibilities
Oversee and execute all branded social media for East Africa, including Facebook, Twitter and Instagram
Develop creative content
that showcases our customers and our product
Create educational content and partner with key team members to deliver top-notch presentations
Drive partnership exploration with industry organizations to deepen brand awareness and scale acquisition
Establish and drive Influencer Marketing strategy for Tanzania and Kenya
Own all native content marketing efforts in print and online media for Kenya and Tanzania
Work cross-functionally to conduct customer research to understand decision drivers
Identify potential new channels and innovative growth opportunities
Knowledge, Skills & Abilities
3+ years in content and social media marketing
Degree from a top university, additional marketing-specific courses/ qualifications a plus
Experience working with financial products, financial service providers or in Fintechs is a plus
Proven track record of creating compelling branded content and generating strong placements
Experience working with various global cross-functional teams
Budget management experience
A passion for learning and building things from the ground up
Ideal Candidate Attributes
Can thrive in fast paced environments,
Expert at creating brand narratives
Has in-depth knowledge of branded social media best practices.
How to Apply
For more information and job application details, see; Branch Content and Social Marketing Associate Job in Nairobi, Kenya
Kindly visit our careers page to apply online by 1st November 2018
Branch International is an Equal Opportunity Employer.
This company does not and will not discriminate in employment on any basis prohibited by applicable law.
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