Aubrey Group Marketing & Operations Manager Jobs in Kenya

Aubrey Group Marketing & Operations Manager Jobs in Kenya

About Aubrey Group Limited

Aubrey Group is a corporate solution provider with three key areas of focus, Corporate solutions payment, Tech solution and Gaming Corporate Solutions: Enables a Corporate’s interaction intelligently with customers via mobile phones using SMS, Voice and online services

Payment Solutions: Enable mobile payment solutions, covering delivery, billing, applications and content Carrier Solutions: Enables Carriers to interact intelligently with consumers and provide high performance analytics.

Aubrey Group Limited is also a significant player in the Gaming sector including Sports Betting.

The Role:

We are seeking a Marketing Operations Manager to help us build, measure, optimize and scale our marketing programs to drive growth.

In this role, you’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.

You will be expected to use your own initiative to make a significant contribution to the process of developing effective marketing strategies for courses in order to meet specific recruitment targets.

Using a range of analytic tools, you will monitor and report on the effectiveness of all marketing campaigns to determine their Return on Investment and guide future campaigns.

Responsibilities

Marketing activities

To use your initiative and take responsibility for creating, executing and delivering creative marketing campaigns (on ground and online) and display advertising, print adverts in newspapers and magazines, and other marketing activities as part of integrated marketing communications.

Process Management; identify, design, and document scalable processes that enable the team to be more effective in their daily work and drive alignment within the department.

Goal Setting; develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.

Performance Measurement; monitor performance, develop insights, make recommendations and implement optimizations’ across MQLs, SQLs, pipeline, content, channels, and campaigns. And iterate on a continuous basis.

Campaign Management; serve as the marketing project manager for integrated campaigns from inception through execution and measurement.

Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.

Lead Management; support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.

Infrastructure; own, maintain and improve our marketing database and our lead management process.

Data Management; work closely with Tech to ensure data is syncing seamlessly for accurate and up-to-date attribution, lead management, and reporting.

To be

responsible for overseeing the day-to-day running of the Brand’s social media channels (e.g. Facebook, Instagram, Twitter and LinkedIn) and managing a social media content calendar. To generate engaging content for the Brands social media platforms in line with the brand social media strategy.

Using a variety of analytics (e.g. Google Analytics) and data from our database, to create marketing reports using Realforge/Power BI, and to monitor and evaluate effectiveness of marketing activities in promoting our brand and engaging relevant target groups.

To gather market intelligence to identify new ways to communicate with target audiences. This may include monitoring competitors’ efforts and keeping up to date with the brand social media and online communications strategies and taking an active role in internal data gathering and analysis.

To take part in internal and external events promoting the brand and to contribute to developing and implementing communication plans for online engagement at such events, as directed by the Chief Executive Officer

To work independently to achieve results, in support of the of the team.

Marketing Administration

Promote the Company’s products and increase customer awareness of the brands

Encouraging and improving cross-departmental internal communication

Keep up to date with industry-specific trends and activities that are used to communicate
with customers

Marketing Operations Manager Requirement’s

Bachelor’s Degree in Marketing or any other relevant field

Experience with marketing platforms

Marketing experience with at least 3+ years of admin experience

Strong analytical skills, able to draw insights and intelligence from marketing data.

Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.

A good understanding of marketing computer software and social media platforms.

Demonstrated experience owning and running the governance of a large marketing automation platform.

Ability to manage multiple projects at the same time in a fast-paced environment.

Technically capable, excellent communicator, and a desire to improve processes

Basic knowledge of Lottery and Gaming

Ability to build relationships with internal and external stakeholders

Confident and enthusiastic individual

How to Apply

Applications are made through careers@aubreyafrica.com

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