Archer Digital Digital Media Buying Associate Jobs in Kenya

Archer Digital Digital Media Buying Associate Jobs in Kenya

Archer Digital is a digital marketing & advertising agency strongly focused on helping SMEs profitably acquire and retain their customers through Digital Marketing & Advertising.

We are looking for a highly analytical and strategic thinker to join our team as a digital media buyer.

The right candidate has adequate media planning and budgeting skills to get the best ROI, ROAS for ad spend.

Duties and Responsibilities

Responsible for planning, negotiating and executing digital media campaigns across various channels (including display, video, social, and search).

Develop and execute digital media plans that align with client business objectives

Research and recommend new opportunities and strategies for reaching target audiences

Stay up to date on the latest industry trends and changes, and share insights

Monitor campaign performance and optimize delivery to meet or exceed KPIs

Generate post-campaign reports detailing results and insights

Work with internal teams to develop creative assets for digital campaigns

QA ad units and placements prior to launch

Resolve any issues that arise during a campaign

Maintain relationships with social team, design and production team

Person’s Specifications

Excellent communication skills

A deep understanding of the digital media landscape and experience planning and buying media

Bachelor’s degree in advertising, marketing, business, or related field

At least 2 years of experience working in

digital media buying, planning, or a related role

Experience with programmatic buying platforms – Google Display & Video 360, Eskimi etc.

Experience with web analytics tools, such as Google Analytics

Familiarity with ad serving platforms, such as Google Ad Manager, Meta Ads Manager etc

Excellent analytical skills and experience using data to inform media decisions

Strong project management skills with the ability to manage multiple projects simultaneously

Proven track record of successful media campaigns that delivered on objectives

Creative thinker with the ability to develop innovative solutions to problems

How to Apply

If interested and qualified, send us a link to some campaign/media buy portfolio/attachment of your work, your CV and cover letter introducing yourself and how you see this position as a fit for you, by 11th January 2023 ‘Digital Media Buying Associate’ at recruitment@archerdigital.co.ke

*The Position is open and available for immediate start

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