Africa Nazarene University Director - Marketing Jobs in Kenya

Africa Nazarene University Director - Marketing Jobs in Kenya

Job Purpose

Responsible for managing articulation of the University’s bundle of programmes, attributes, and
value proposition to bring in new students, and enhancing the student journey, brand
touchpoints and environments to satisfy existing students.

Key Responsibilities

Develop and monitor integrated marketing strategy, program, policy, procedures, plan and
guidelines

Spearhead the strategic and tactical execution of marketing campaigns, including design of
test/control segmentation, results reporting, analysis, and recommendations

Establish the University’s brand book including brand features and unique selling
proposition.

Align and manage brand projection and positioning for the University.

Monitor brand impact and growth for improvement

Direct market studies to identify customer needs, target groups and demographic segments.
Develop go to market approaches

Lead the development of customer expectation standards and collection tools for the
University.

Continuously review customer needs and university offerings

Identify new frontiers and potential markets for growth. Lead feasibility studies in the
identified markets for suitability

Manage independent recruiters, agencies, and outsourced parties

Contribute to the pricing model of the university program offering based on the market
trends and internal cost drivers

Develop key marketing performance metrics and tracking tools to provide market research,
forecasts, competitive analyses, campaign results, and consumer trends in order to translate
results into actionable insights for marketing team

Coordinate advertising efforts for the University

Lead business intelligence/ research end to end process

Mentor and coach subordinate staff

Develop and monitor the department annual plan and budget

Skills and Competencies:

Executive disposition, and demonstrate high levels of integrity

Ability to develop long

term integrated and cross-functional operational plans

Ability to operationalise strategy into action for the function

Ability to sell the vision of the university

Business/Financial acumen, business savvy, innovative

Strategic management skills

Communication skills

Interpersonal skills

Organizing and planning skills

How to Apply

For more details on the role profiles including job specifications and responsibilities, please refer to the attached ANU Job Profiles

Applications giving full details of age, marital status, education and professional qualifications, experience, current post, salary and other financial benefits, copies of certificates, curriculum vitae, transcripts, the names and addresses of three referees (one of whom should be present or previous employer) should be addressed to: –

The Vice Chancellor

Africa Nazarene University

P.O. Box 53067 – 00200

Nairobi

Applications should reach the office not later than 8th October, 2019.

Applications could also be dropped at the Vice Chancellor’s Office at the Ongata Rongai Campus.

Note that only short listed candidates will be contacted.

Please note that Africa Nazarene University is an Equal Opportunity Employer

For more information and job application details, see; Africa Nazarene University Director - Marketing Jobs in Kenya

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