Accor Senior Category Manager - Leisure Jobs in Kenya
Accor Senior Category Manager - Leisure Jobs in Kenya
Reporting to the Director, Digital, Marketing & Communications, the Senior Category Manager will develop the leisure segment of Fairmont Kenya properties on local and international markets.
What is in it for you:
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies and the opportunity to earn qualifications while you work
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
Reporting to the Director of Digital, Marketing and Communications, responsibilities and essential job functions include but are not limited to the following:
Develop the occupancy rate taking marketing action: brand image, offer, go-to-market, loyalty and advocacy
Analyse data: revenues, competition, consumer insights, reputation, brand image
Identify threat, opportunities and take actions
Develop Story telling for each sub target of the segment
Develop the offer : experience all along the path to purchase (service, accommodation, F&B, events) together with the operation direction
Propose a strategy of go-to-market including media communications, digital communications, PR, trade marketing, product improvements
Ensure customer relationship management through actions of loyalty management, rating management, community management
Work closely with sales and reservations
Coordinate execution together with a junior category manager, a digital specialist, a social media specialist, operation managers,
Manage agencies: PR, creation, etc.
Look for partnerships
Create content .
Your experience and skills include:
To be successful you will have proven experience as a Senior Category manager for a brand during a minimum of 5 years, Ideally in the luxe and / or travel industry.
You will have proven your
ability to see things differently with creative flair,
You like to challenge the status quo.
You love working in an inspiring, experiential, luxe and fast-paced environment.
You have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues.
Excellent Microsoft Word/Excel/PowerPoint/ Outlook skills, with competent use of other relevant applications. Photoshop, video editors, music purchase, Adobe Photoshop, Canva…
Creating a brief for social media content creation has no secret for you.
Creating story telling with existing content or imagining new opportunities of impactful content is your motto.
You know how to speak to various communities : from corporate guests to leisure guests, but also key stakeholders and partners.
You have an overview of all relevant social medias on local as well as international markets.
You have Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions.
You Understand social media platforms and have the ability to analyze their performance.
You have Tertiary qualifications in Marketing, digital or advertising.
Data and result oriented: you have an appetence for data and the reach of KPIs and engagement/conversion objectives.
How to Apply
For more information and job application details, see; Accor Senior Category Manager - Leisure Jobs in Kenya
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