Accor Senior Category Manager (Corporate and Weddings) Jobs in Kenya
Accor Senior Category Manager (Corporate and Weddings) Jobs in Kenya
Reporting to the Director, Digital, Marketing & Communications, the Senior Category Manager is responsible for developing the Corporate and weddings segments of Fairmont Kenya properties on local and international markets position.
What is in it for you:
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies and the opportunity to earn qualifications while you work
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
Reporting to the Director of Digital, Marketing and Communications, responsibilities and essential job functions include but are not limited to the following:
Develop the occupancy rate taking marketing action: brand image, offer, go-to-market, loyalty and advocacy
Analyse data: revenues, competition, consumer insights, reputation, brand image
Identify threat, opportunities and take actions
Develop Story telling for each sub target of the segment
Develop the offer: experience all along the path to purchase (service, accommodation, F&B, events) together with the operation direction
Propose a strategy of go-to-market including media communications, digital communications, PR, trade marketing, product
improvements
Ensure customer relationship management through actions of loyalty management, rating management, community management
Work closely with sales and reservations
Report to the Director of Marketing Communications and Digital
Coordinate execution together with a junior category manager, a digital specialist, a social media specialist, operation managers,
Manage agencies: PR, creation, etc.
Look for partnerships.
Create content.
Develop a Training plan together with training managers to align internally the brand positioning, story telling and the strategy.
Manage budget.
Your experience and skills include:
5 years’ experience minimum in marketing position such as brand manager or marketing category manager Ideally in the luxe industry, hospitality or travel industry.
How to Apply
For more information and job application details, see; Accor Senior Category Manager (Corporate and Weddings) Jobs in Kenya
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