Access Agriculture Jobs in Kenya
Access Agriculture Social Media Coordinator Jobs in Kenya
IntroductionAccess Agriculture was established in 2012 as an international NGO with a Secretariat in Nairobi, Kenya, to support structured on-line viewing, downloading, and physical distribution of quality agricultural training videos in local and international languages. The organisation also has a regional office in Cotonou, Benin, as well contact points in Bangladesh and India, and is expanding its scope to Latin America.
Responsibilities
Create a comprehensive social media strategy geared towards increased visibility,
membership and traffic to the Access Agriculture and Agtube platforms.
Update and maintain relevant social media accounts with current information and relevant
links, photos, video or other content from Access Agriculture and partner activities and events.
Post news and announcements in a timely manner using appropriate content and interact
with relevant organisations and interest groups.
Respond to posts, comments or messages to bring value to user’s interactions with Agtube
and Access Agriculture.
Grow Agtube online social networks by increasing the user base and interactions, and finding users to follow/like/register on the Agtube website with the aim of also driving traffic to the Access Agriculture Farmers’ Knowledge Platform.
Research and identify articles, stories, resources or other content that is relevant to our user base and to post to social networks in a manner that invites conversation and interaction.
Tracking the growth and the impact of social media on our organisation mandate.
Keep abreast of developments in social media to ensure Access Agriculture maintains best
practices.
Use Google Analytics to assess trends and
activities on the video portals.
Work closely with web designers to monitor Agtube to guard quality of content and
discourage abuse of the site.
Under the supervision of the Knowledge Management Specialist, review data on the
performance of social media platforms and adjust plans or strategies to optimise reach.
Complete other social media projects as assigned.
Qualifications
Proven work experience as a Social Media Strategist or Social Media Manager
Hands on experience using social media for communicative learning
Understanding of Search Engine Optimisation (SEO) and web traffic metrics (including
Google Analytics)
An ability to identify target audience preferences and build content to meet them
Familiarity with social media publishing
Excellent multitasking skills
Strong written and verbal communication skills
Bilingual fluency (English-French)
Bachelors degree in Marketing, Communications, Media Studies, ICT, or relevant field
An interest in agriculture and a desire to help improve rural livelihoods
How to apply
Interested candidates should send their resume by 22nd December, 2017 to:
The Executive Secretary
Access Agriculture
Westlands, Nairobi, Kenya
Email: info@accessagriculture.org
For more information and job application details, see; ...
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